Hamlin Grange Co-hosts University of West Indies (UWI) Gala
The first Benefit Gala for the University of the West Indies was held
February 27, 2010 at the Four Seasons Hotel, Toronto, Ontario.
Pictured here: G. Raymond Chang, Patron of the Gala, is flanked by the
Gala's masters of ceremonies, Valerie Pringle, television broadcaster,
and Hamlin Grange of DiversiPro.
Research on Settlement Programming Through the Media
This research by DiversiPro Inc. (2007) explored settlement-related information, specifically the key messages and stories directed at newcomers and others involved in the immigrant settlement field through the mainstream and ethnic media. The findings revealed that information for newcomers in both the mainstream and ethno cultural media is in short supply.
Nearly 40% of the ethno cultural media practitioners could not recall any specific examples of settlement coverage they had carried. The mainstream media could cite virtually no specific examples of settlement information for newcomers. A review of existing literature on this subject showed that very little research is available on the processes by which new comers access or learn about settlement information. Newcomers rely on social support networks and media as their main sources of information about services, and they receive settlement information from different channels before arrival, upon arrival, and after arrival in
Canada.
The research demonstrated that the media are not fully aware of what newcomer communities need. The report also states that the ethno cultural media are more interested in reaching immigrants who are integrated in the host countries than offering settlement information to newcomers.
Listen to Hamlin Grange interview with Business News Network about the
importance of workplace diversity
Diversity Experience
DiversiPro unveils Six Cylinders of Diversity at Amsterdam Conference
By Dale Ratcliffe
Broadcasters, diversity managers, non-governmental organizations, government representatives and university researchers in Europe are mulling over some new ideas, and using some new language “CADA. Self-Assessment. The Six cylinders of diversity management.”
At the end of September delegates at a conference in Amsterdam attended a presentation by DiversiPro Inc. managing partners Hamlin Grange and Cynthia Reyes.
The conference, Tuning in to Diversity 2004, was sponsored by the European Union and several other European agencies. Its organizers Online/More Colour in the Media and Mira Media invited Reyes and Grange of DiversiPro to present their approach to diversity.
Grange led a presentation called “Measuring Diversity”, outlining DiversiPro’s signature approach that includes “the Six Cylinders of diversity management” and CADA (content analysis data base application). These systems demonstrate that diversity can be measured in key organizational processes.
Self Assessment Tool
Grange also presented the company’s self-assessment tool. “We believe the most important first question to be answered by an organization that intends to carry out a diversity initiative is “Why?”
“You need to know what’s motivating this diversity strategy”, says Grange. “Is it to appease a regulator, to ease your conscience, to make money, or because you want to make diversity a core value throughout the organization? Is it because you’re trying to stay out of trouble with the human rights commission? What is it?”
The simple self-assessment process helps managers identify what core diversity challenge their organization is trying to address, and how far they are willing to go to address it. Grange says he was “quite impressed by how readily the Europeans accepted it.”
Theories AND Practice
“Some of what passes for diversity consulting is very one dimensional,” says Reyes. “Everyone says they’re an expert in organizational development, but few are. Smart clients pick this up the moment they start to ask pragmatic questions about how to apply these theories successfully in their organizations. Having worked in Europe over several years, I was confident that they would appreciate both the theory and the practical application of our approach.
“The DiversiPro team showed that intelligent analysis of diversity really is possible, that there are realistic strategies that can be deployed, and measurable practices that can be used right away, ” says Reyes, who has extensive experience in organization development and change management.
Right Approach, Right Time
Reyes says DiversiPro came along with its approach at the right time and their European audiences were ready for it.
The company’s approach shows managers that they can improve their cultural intelligence and diversity practices in both the marketplace and the workplace.
Grange and Reyes say there’s been a lot of guesswork in diversity management. “You can’t afford to have managers say they think they’re doing well, ” says Grange.
CADA™
For some European executives and academics, the CADA measurement tool was what they’d been looking for.
CADA, developed by Canadian companies MediaSkills and DiversiPro, uses computer software to measure how well media companies are carrying out their diversity goals in their programming. Built on state-of-the-art technology, CADA measures TV, Radio, Print and Internet content rapidly and accurately. It also creates instant multi-format graphs to compare those results with relevant market demographics, target audiences and readership and a company’s own core values.
Examples of Good Practice
Reyes and Grange also acted as ambassadors from Canada at the conference. They selected a small number of Canadian radio and television programs as examples of good practices in diversity for screening at the conference. They also reported on the recently released Canadian Association of Broadcasters report on diversity, as well as the diversity strategy at the Canadian Broadcasting Corporation (CBC), which DiversiPro recently helped to develop.
Excellent Response to DiversiPro
The feedback from delegates is still arriving from Europe. An executive at Finnish Public Television says DiversiPro’s presentation is “making a difference” in how he views the diversity challenge. A media executive from Britain says he’s “strongly recommending” the DiversiPro approach, because the presentation made him realize that one has to look at diversity in a much more comprehensive manner.
Diversity in European Media
This was the fourth such European conference on diversity in the past 10 years. There is no equivalent conference in Canada, although Innoversity, founded by Reyes and Grange, is close. Organizers of the European conference have followed Innoversity with interest, and Ed Klute, the conference organizer, presented a European case study at the Innoversity Creative Summit in May 2002 at the Sheraton Centre Hotel in Toronto.
Reyes and Grange say they “came back to Canada with a greater understanding of how diversity is defined and played out in different European countries,” said Reyes. Among those countries is Holland, which has prided itself for its tolerant attitudes, and, with its ethnic minority population growing, is finding diversity to be challenging.
In her closing speech of the conference, Judith van Kranendonk, Director General, Ministry of Education, Culture and Science, the Netherlands, urged delegates to learn more about the many new cultures of European society.
“If we truly wish to serve the European cause, then we should be taking action to get Europeans involved in one another’s cultures, by working together and by learning from one another. After all, that never hurt anyone. And what could be a more exciting topic than the media and the way it can be made to reflect the diversity of our societies?”
News & Views
Grange also presented the company’s self-assessment tool. “We believe the most important first question to be answered by an organization that intends to carry out a diversity initiative is “Why?”
Reyes and Grange also acted as ambassadors from Canada at the conference. They selected a small number of Canadian radio and television programs as examples of good practices in diversity for screening at the conference. They also reported on the recently released Canadian Association of Broadcasters report on diversity, as well as the diversity strategy at the Canadian Broadcasting Corporation (CBC), which DiversiPro recently helped to develop.
This was the fourth such European conference on diversity in the past 10 years. There is no equivalent conference in Canada, although Innoversity, founded by Reyes and Grange, is close. Organizers of the European conference have followed Innoversity with interest, and Ed Klute, the conference organizer, presented a European case study at the Innoversity Creative Summit in May 2002 at the Sheraton Centre Hotel in Toronto.